Florida Car Dealers License needs the $1,497 up front to show us your commitment to this affiliate program, as well as to cover the initial cost of setting you up on the used car dealership. Once we get the dealer license setup we expect you to start paying the monthly fee right away. Florida Car Dealers License has had people in the past who decided to drop out even before getting the dealer license and then ask for their money back..! The reason for paying $1,497 up front is simple...Florida Car Dealers License needs to make sure that you are serious about this affiliate program.